ABOUT THIS FRANCHISE
We’re Crafting Coffee Culture, One Cup at a Time
Coffee & Water Lab is more than just a coffee shop. We’re a lifestyle 4th wave coffee brand.
We pay attention to details – from farm to cup. That means roasting single-origin beans in house on zero emission roasters. Our perfectly roasted beans are then paired with mineral-infused water, and the most advanced beverage-making technology in the industry.
Beyond coffee, we offer a curated range of specialty teas and beverages, as well as pastries, toasts, and light fare. We serve it all in a contemporary space designed to foster connection, build community, and create the most positive experience possible for our guests.
With the goal of creating a differentiated chain of stores with motivated owner-operators, we are pleased to welcome new passionate coffee entrepreneurs to our modern brand through franchise offerings.
TRAINING & SUPPORT
Our Innovative Platform is Built for Franchise Success
Minimize your investment risks and maximize your potential by taking advantage of CWL’s proven track record of food and beverage innovation, as well as the team’s strategic marketing and brand building know-how.
Foundational Training
Launch your CWL franchise smoothly with our strong foundational training program, providing you all the necessary knowledge to help build a thriving business.
Hands-On Support
Enjoy ongoing mentorship and operational guidance from one of the most innovative and experienced management teams in the industry.
Impactful Marketing
Extend your marketing reach and grow your customer base by leveraging our differentiated brand, including design collateral, local marketing strategies, and social media outreach.
Menu Improvements
As innovators in the coffee space, we will continue to improve our menu to reach new customers and keep the old ones coming back.
REQUIRED INVESTMENT
Brewing Profits with Purpose
Franchise Fee
Royalty Fee
Required Local Marketing Spend
Minimum Initial Investment Including Franchise Fee & Training
WHY BUY
Roast Your Way to Success in the $111+ Billion Specialty Coffee Industry
Coffee is America’s most popular beverage, with 87% of Americans considering themselves somewhat or full-on coffee obsessed.* Whether at home or on the road, more and more people continue to choose coffee as their go-to indulgence, with 91% of coffee drinkers buying from a shop at least once per week.**
The only 4th wave coffee brand currently offering franchise opportunities, Coffee & Water Lab’s harmonized mineral water and single-origin beans are pioneering new profit potential in this wildly popular industry:
Robust ROI
Increase profits by eliminating middlemen coffee distributors, serving the freshest, highest-quality beans from our zero-emissions roastery.
Ride the Wave
Stand apart from the competition with CWL’s on-trend concept that generates greater consumer loyalty and bolsters your bottom line.
Centrally-Programmed Tech Package
Deliver consistent, high-quality beverages with our plug-and-play technology, cutting down on labor costs by reducing the need for costly barista masters and coffee directors.
Premium Brand Positioning
Weather economic downturns by offering an affordable luxury, secure in the knowledge that our premium product justifies a premium price.
Love Your Lifestyle
Owning and operating a CWL franchise is aspirational – our shops are places where employees want to work and guests want to connect.
THE FRANCHISE PROCESS
5 Simple Steps to Franchise Success
01. Explore Your Opportunity
Complete our form on our website and we will reach out to provide you with more information.
02. Meet the Team
We will schedule an in-person or remote meeting to review your application and discuss details as we begin our partnership.
03. Visit Us and See Our Business
Our franchise development representative will schedule a visit to our corporate location. Here, we will review detailed information on our business model, support, and marketing tools available.
04. Review and Decide
We will send you a copy of our Franchise Disclosure Document (FDD) for your review. You will have 14 days to review the document.
05. Join the Team
After the FDD review, this is the time to apply for financing if needed!
Ride the 4th Wave of Coffee and Wake Up Your Investment Potential!
Contact Us
CONTACT INFO
Launch Your CWL Franchise Today!
Legal Disclaimer: This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to affect the sale of a franchise will be made only if we are first in compliance with state registration requirements or are covered by an applicable state exclusion or exemption.